Build Blue Week: Preparing Democrats to Win the Future
August 11, 2021
NDTC and its partners know that in order to win in future election cycles, Democrats must build blue across the country. This means providing the campaign training and resources Democratic candidates, staff, and local leaders need to win.
With this in mind, the National Democratic Training Committee is excited to announce the first-ever Build Blue Week! Build Blue Week is seven full days of programming designed to celebrate, motivate, and educate Democratic candidates, campaign staff, and local Democratic organizational leaders.
Build Blue Week takes place from September 18-24, 2021.
A Strong Lineup
By hosting a diverse and representative lineup of elected officials, top campaign experts, and community leaders across the party’s ecosphere, Build Blue Week provides attendees the tools, resources, and first-hand experience on running for office and furthering progressive values across America.
“This unprecedented opportunity gives Democrats the skills they need to win elections, but also learn from, connect with, and get their questions answered by leaders of the Democratic party,” says Laura Petrolino, NDTC Marketing Director.
“From members of Congress to the most respected leaders of progressive organizations, attendees will leave the week equipped with the insight, inspiration, and action they need to succeed.” — NDTC Marketing Director, Laura Petrolino
The Time is Now
Build Blue Week is unlike any other programming the National Democratic Training Committee has hosted before. And this comes at a time when our country is reckoning with the injustices of its past and the inequities of its present. This series empowers Democrats and Progressives to tap into our collective power of change to build a new era of politics now.
“We are a country in need of forward thinking and diverse leaders. People in communities across the nation, in roles big and small, are willing to step up and help us build an America we all can believe in. The future is now. It’s being created in every neighborhood daily, says Anthony Robinson, NDTC Political Director.
“Build Blue Week empowers every American willing to step up to lead with the tools and training they need to build us all a brighter tomorrow.” — NDTC Political Director, Anthony Robinson
NDTC is planning an exciting week of programming for Build Blue Week. Continue reading for more details on each day. And be sure to check back for registration information as we get closer to the event!
Jump to Section
Sat, Sept 18: Candidate Bootcamp
Sun, Sept 19: Local Leader Masterclass
Mon, Sept 20: Building Blue Candidates
Tues, Sept 21: Building Blue in a Red District
Wed, Sept 22: Building Blue Communities
Thu, Sept 23: Building Blue Through Equitable Campaign Practices
Fri, Sept 24: Building Blue Volunteers
Saturday, September 18: Candidate Bootcamp
The candidate bootcamp is dedicated to training Democrats to win races up and down the ballot. From campaign planning to hard skills, you will learn exactly how to run for office anywhere in the country.
10:00 AM – 4:30 PM ET: Candidate Bootcamp
The first day of Build Blue Week consists of an intensive, full day training. Whether you’ve already launched a campaign or are considering a run, this session covers the fundamentals of effective campaign strategy.
5:00 – 6:00 PM ET: Home Stretch Success – GOTV Q&A
If your election is in 2021, you might be entering into the home stretch of the campaign.
In this Q&A session, our expert trainers provide insight on tackling the final stage of a campaign – get out the vote (GOTV).
Sunday, September 19: Local Leader Masterclass
Our Local Leaders Masterclass is dedicated to providing the tools for consistent organizing and community-building. It will also teach you how to run inclusive and equitable organizations.
12:00 – 1:00 PM ET: Community Building for Collective Action: A Q&A with Rep. Nikema Williams
Change only happens when communities align and work together to drive collective values and inspire action. Rep. Nikema Williams spent decades as a leader in driving that action and been on the front lines of change her entire career.
Bring your questions and learn how to do the same in your own community and unite progressive organizations community-wide to drive meaningful change and reach your goals.
Register for this special Q&A session here!
1:30 – 3:00 PM ET: Non-Electoral Organizing For Your Local Democratic Party
Building relationships with voters is a year-round job. In this training, community leaders will learn about building party infrastructure at the local level. You’ll recognize the importance of campaign-based organizing and gain the knowledge to develop an effective local organizing operation.
3:00 – 4:00 PM ET: How to Find Leadership Opportunities for Your Volunteers
Volunteers are the backbone of local Democratic infrastructure. As a local leader, you must focus on recruitment and support the very individuals who help you do the work on the ground. By doing so, this increases the number of community members in the pipeline to leadership.
From learning to advance volunteers up the ladder of engagement to providing leadership opportunities, you can help maximize your volunteer capacity in your campaign or organization.
Register at this link today!
4:30 – 5:30 PM ET: Community Builders Building Community: Local Leader Networking Event
Leading a local Democratic organization is difficult. Friends make it easier. Come meet and network with other local leaders working to build Democratic infrastructure across the nation.
Monday, September 20: Building Blue Candidates
Building Blue Candidates provides the building blocks for candidates starting or considering a run for office. It includes discussions on campaign planning, as well as the obstacles faced by candidates in different communities.
12:00 – 1:00 PM ET: Keynote Kickoff Event With A Special Guest
Our keynote kicks off Build Blue Week with a town hall, featuring a very special guest speaker—soon to be revealed as this special event nears! The guest will answer all your questions on building blue across the country, from running for office to working on a campaign.
Register here, and stay tuned for updates!
1:00 – 2:00 PM ET: Do You Want to Run For Office?
In this panel discussion, “Do You Want to Run For Office,” you’ll learn how to evaluate if running for office is right for you. You’ll discover how to research the office you want to run for, as well as how to share your news in your community.
For a primer, take a look at NDTC’s course, “So You Think You Want to Run?”
2:00 – 3:00 PM ET: Panel Discussion – So You Want to Run For Office
Choosing to run for office is a difficult decision. But NDTC can help with this choice. Our “So You Want to Run For Office” panel will feature a diverse group of elected officials and party leaders. You’ll learn more about what it means to run for office, and how to best prepare yourself for the journey ahead.
6:00 – 7:00 PM ET: Lived Experiences as Candidates
Campaigns share many similarities, but your individual journey as a candidate will look very different depending on your background, race, culture, geography, and overall identity. In this training, tap into the minds of leaders across a broad range of backgrounds and communities. They’ll share insights and campaign experiences, as well as answer vital questions that can impact your decision to run for office.
Register at this link today!
7:30 – 8:30 PM ET: Calculating Your Vote Goal
Bottom line—the goal of your entire campaign is to win more votes than your opponent. So calculating the amount of votes needed to win is a top priority and one of the first steps in building a campaign. This is your vote goal.
In learning how to calculate this important number, you’ll also understand how it fits into your overall Field strategy.
Tuesday, September 21: Building Blue in a Red District
Running in a red or purple community requires special skills and strategy. Through interactive training, this day provides a toolbox to flip seats and states from red to blue.
12:00 – 1:00 PM ET: Expert Q&A – Running in a Red District
Running in a red district can feel intimidating, but success is possible. You just need the right plan to get there.
This Q&A session with elected officials and top party leaders gives access to the answers and perspectives that will help you flip your community blue.
Register for this important Q&A session here!
1:00 – 2:30 PM ET: Persuading Voters in a Red District
Winning in a red district means persuading voters who usually support Republicans. This is possible, but requires a different strategy from one used in an area that’s largely Democratic.
In this training, you’ll learn the context behind voter contact in a red district. You’ll also learn how to adopt components of effective persuasion conversations with swing voters.
Register here, and read “Running in a Red District: Vote Goal and Voter Targeting” for more information on how to flip your community blue!
6:00 – 7:00 PM ET: Flipping Seats, Flipping Voters – Campaign Lessons From Red States
Campaigning in red states can often feel overwhelming and disheartening. This is why it’s so important to gain perspectives from those who have tried to flip or flipped their states blue.
In this Q&A, you’ll hear directly from state party leaders in red and swing states. Learn the tactics needed to campaign in red districts across the country.
Register at this link today!
7:30 – 9:30 PM ET: How to Maximize Call Time and Raise More Money
Are you ready to start raising money for your campaign? If so, NDTC is here to help!
Join us for a virtual live training on planning for call time. You’ll learn how to build your fundraising list, make an effective ask, and organize your call time plan.
Wednesday, September 22: Building Blue Communities
Community building is at the heart of every successful campaign. On Wednesday, dive deep into mobilizing your community.
12:00 – 1:00 PM ET: Q&A Session – Relational Organizing
Relational organizing is a powerful tool for a campaign or organization. If done correctly, it can prove to be a game changer.
Featuring a panel of elected officials and top campaign experts, tap into the minds of some of the best Democratic organizers in the nation to understand why relational organizing can work in your community.
Our course, “Relational Organizing 101,” is where it starts. Build Blue Week is where you dive deeper.
1:00 PM – 2:30 PM ET: Using Relational Organizing to Drive Your Campaign Goals
Relational organizing can produce real, long-lasting results for candidates and causes. But maximizing its impact takes long-term commitment.
In this training, you’ll learn to use relational organizing to your advantage and build a successful program for any campaign or organization.
Register for the training here!
6:00 – 6:45 PM ET: Uniting Diverse Communities Through Civic Engagement – A Special Interview With Valerie Jarrett
We all know the power of collective change and community organizing. But organizing a community around a cause is challenging. Empowering and mobilizing your community for effective civic engagement takes time, energy, and resources. It cannot be done alone.
Well, we can’t think of a better guide to civic engagement than former Obama administration official and current board chair of Civic Nation, Valerie Jarrett. Learn from an expert how to unite and empower your community.
Register for this special event here!
Thursday, September 23: Building Blue Through Equitable Campaign Practices
Equitable campaign practices are the foundation of a successful run for office. Learn how to adopt these practices in your campaign.
12:00 – 1:00 PM ET: Q&A – Inclusive Campaign Practices
Inclusive campaign practices are non-negotiables at the National Democratic Training Committee. We believe it’s a must for every campaign.
Hear from elected officials and top party leaders on what these practices look like in action. And you’ll walk away knowing how to build an equitable campaign from the ground up.
Register for this essential Q&A at this link!
1:00 – 2:00 PM ET: Trust the Team: Knowing and Responding to Communication Styles
Successful campaigns are built on a culture of respect and trust. Candidates and campaign leaders must build a foundation of clear communication from day one.
This training will help your campaign build this winning culture. You’ll gain all the tools you need to build an equitable, inclusive, respectful culture that will help you win your race.
Register for the training here!
6:00 – 7:00 PM ET: Adapting Campaigns When Voting Rights are in Peril
Voting rights legislation impacts Democratic elections throughout America, even if it doesn’t target your community specifically. You’ll need to adapt your campaign and message to empower voters to act.
From a panel including electoral behavior researchers and voting rights advocates, you’ll hear how voting rights legislation will change your campaign and what you can do about it.
Friday, September 24: Building Blue Volunteers
Successful recruitment and management of volunteers is the difference between winning and losing. The final day of Build Blue Week provides best practices for recruiting and empowering effective volunteer teams.
12:00 – 1:00 PM ET: Q&A Session – Volunteer Teams That Win
Recruiting, managing, and empowering volunteers makes a difference on the campaign trail. This session with top volunteer organizers and party leaders includes a wealth of knowledge on recruiting and managing campaign volunteers.
1:00 PM – 2:00 PM ET: How to Recruit and Maintain Volunteers For Your Campaign
One of a campaign’s most valuable resources is its volunteers. So, you must invest in them with effective recruitment and management that calls them to service.
In this training, learn how to turn supporters into campaign volunteers. You’ll also learn how to maintain relationships with volunteers and advance them up the ladder of engagement.
2:00 – 3:00 PM ET: Building the Future
After an inspirational week of building blue, join NDTC for an aspirational and actionable send off. This final session of Build Blue Week will empower you to create a Democratic future in your community through grassroots organizing, power building, and community mobilization.
Register for this special closing event here!
Get Ready for Build Blue Week
Next Live Training
Budget Building: Maximize Your Fundraising Budget
September 27, 2021
1:00pm - 2:00pm (ET)
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