Running a Digital Organizing Program

Digital organizing is a vital campaign strategy that uses online tools and tactics to find, engage, and build community support. A strong digital program connects your campaign with voters and mobilizes supporters both online and in-person. In this course, you’ll learn how to turn digital interactions into meaningful actions, such as voting or volunteering, and develop a program that fosters long-term engagement.

Course Objectives

• Identify the key components of a successful digital organizing program

• Demonstrate effective use of online platforms and tactics to connect with supporters

• Implement strategies to transition supporters from online actions to in-person activism