What You’ll Learn
- How to research early voting options available for an election
- Methods to identify and mobilize the voters your campaign will contact during GOTV (or Get Out the Vote)
- Best practices for leveraging volunteers’ capacity throughout GOTV
Why This is Important
After working hard for months earning voters’ support, it’s time to make sure they get to the polls and actually vote by using a targeted and effective Get Out the Vote (GOTV) strategy. While this course is designed specifically for candidates, everyone from campaign staff to local leaders can use these tactics.
Key Resources
- Your GOTV Universe Worksheet
- Absentee Voting Guide
- Daily Goals Worksheet Template and Sample – GOTV
- How to Make a Vote Plan Handout
- Sample Phone Scripts and Annotated Scripts for:
- ID’d Supporters
- Base Voters
- Early Voters
Related Trainings
- Field Tactics — Learn how to train volunteers on key GOTV tactics such as canvassing, phone banking, and text banking
- Intro to Volunteer Recruitment and Management — Learn to recruit, retain, and turn volunteers into volunteer leaders for a successful GOTV operation
- Running a Persuasion Field Program — Before GOTV comes persuasion. In this course, learn to develop a layered approach to direct voter contact in a persuasion program and build your GOTV universe based on the work of your campaign during the persuasion phase
- Build a Vote-by-Mail Program for Your Campaign — Adding a vote-by-mail program to your Field plan will help guide voters through the absentee voting process in your state to ensure their ballots are mailed on time and counted in the election
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