What You’ll Learn
- What your campaign can use texting for
- How to decide when to use texting to deliver content to your target audiences
- How to differentiate between different types of texting programs
- How to set up and run a texting program for your campaign
Why This Is Important
Your campaign can use texting to recruit, persuade, fundraise, and get people out to vote! In this course we will show you the benefits of using texting in your campaign, select the best type of program to use, and teach you how to execute an effective texting strategy to win.
Key Resources
- Train Your Volunteers Agenda
- Build Your Text Responses Template
- Convince Your Campaign to Set Up A Texting Program
- Are My Texts Working? Evaluation Guide
Related Trainings
- Creating Campaign Content — Teaches you to create compelling and effective visual and written content for your campaign
- Managing Up and Laterally — Learn key strategies to manage your candidate and other people for success
- Maximizing Your Volunteer Capacity — How to delegate responsibilities to volunteers and train others to text for (and otherwise support) your campaign