What You’ll Learn
- What your campaign can use texting for
- How to decide when to use texting to deliver content to your target audiences
- How to differentiate between different types of texting programs
- How to set up and run a texting program for your campaign
Why This Is Important
Your campaign can use texting to recruit, persuade, fundraise, and get people out to vote! In this course we will show you the benefits of using texting in your campaign, select the best type of program to use, and teach you how to execute an effective texting strategy to win.
Key Resources
- Train Your Volunteers Agenda
- Build Your Text Responses Template
- Convince Your Campaign to Set Up A Texting Program
- Build Your First Texts Worksheet
- Are My Texts Working? Evaluation Guide
Related Trainings
- Field Tactics — Learn how texting fits into your overall Field strategy by studying how to train volunteers to text and recruit new volunteers
- Running a Digital Organizing Program — Texting is an important part of a campaign’s digital organizing program. Take this course to learn how to use texting, and many other digital tools, to help supporters organize around your campaign, directly from their devices
- Creating Calls to Action — Texting is all about pulling supporters from their phones and into taking action. Take this course to learn how to create an effective call to action and evaluate its success
Share with friends