Writing Your Fundraising Plan - National Democratic Training Committee

Writing Your Fundraising Plan

By Kelly Dietrich
45 min

Course Outline

What You’ll Learn

  • How to gauge your campaign’s fundraising capacity
  • The six revenue streams available to your campaign
  • How to write realistic goals for each of the six revenue streams
  • How to consolidate your goals, strategy, and planning into a fundraising plan

Why This is Important

Campaigns cost money, and raising money requires time and planning. In this course, you will examine the revenue streams your campaign can focus on, complete some research to help you set goals, and utilize a template to create the first draft of your fundraising plan.

Key Resources

  • A Sample Fundraising Plan
  • A Fundraising Plan Template
  • The Fundraising Plan Research Worksheet

Related Trainings

  • Budgeting and Financial Compliance — You need to know how much money you need to raise, and build a plan toward that goal. If you don’t yet have your budget drafted, take this course and create that before delving into your fundraising plan
  • Raising Money — Once you have your fundraising plan, you need to execute it. In this course, you’ll learn how to bring in the funds you need to keep your campaign running

Kelly Dietrich


As founder and CEO of the National Democratic Training Committee (NDTC), Kelly Dietrich brings more than 20 years of experience on dozens of Democratic campaigns across the country.

Kelly started NDTC in 2016, where at the time it was a collection of videos covering an array of campaign topics, available to campaigns and their volunteers for free. Five years later, those videos grew into a fully fledged training program with hundreds of courses, videos, and articles about running effective campaigns. Kelly’s expertise in various areas — fundraising, staff training, sci-fi (maybe not as much) — have shaped NDTC into an industry leader in Democratic politics.

Originally from Missouri, Kelly lives in Chicago, IL with his wife, daughter, and dog, Tulip, who is allegedly part cat. Beyond work, Kelly is a diehard Kansas Jayhawk and an avid poker player. Kelly also serves on the board of directors at his local park, Sheil Park. This is where he “plays” basketball, which according to his wife can only be loosely considered a hobby. Even with all these interests, Kelly remains committed to making sure high quality tools and training are available to any Democrat who steps up to run for office, work on a campaign, or make their community better.