Introduction to Geographic Targeting - National Democratic Training Committee

Targeting Voters

Getting Started

Why Targeting Matters

Targeting Voters During the Persuasion Phase

Accessing Voter Data

3 Types of Basic Targeting

Targeting by Vote History

Persuasion Universe Tiers

DIY: Populate Your Persuasion Universe

Targeting By Demographics & Special Interests

Demographics and Special Interests

Working Within Demographics and Constituencies

Working With Special Interest Voters

Geographic Targeting

Introduction to Geographic Targeting

Prioritizing Precincts

Precinct Ranking Activity

Microtargeting Review

Introduction to Microtargeting

Next Steps

On the Job

Tell Us What You Think

Targeting Voters

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4

5

6

Geographic Targeting

4.1 Introduction to Geographic Targeting

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