Why People Donate - National Democratic Training Committee

Fundraising for Your Local Democratic Party’s Future

Introduction

Fundraising is Organizing

Define Your Goals

Data-Informed Fundraising

Your Donors

Who Are Donors?

Why People Donate

Donor Rolodexing

Strategy and Tactics

Prioritization

Small Dollar Donations

Incorporating Hard Asks

Hard Asks Are Everywhere

Your Story is Your Pitch

Practice, Practice, Practice

Next Steps

Bring It All Together: Your Fundraising Plan

Tell Us What You Think

Fundraising for Your Local Democratic Party’s Future

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Your Donors

2.2 Why People Donate

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