Senior Digital Strategist

U.S. Remote
$80,000 - $90,000 per year

The National Democratic Training Committee is seeking an experienced Senior Digital Strategist to lead our digital outreach initiatives and drive meaningful engagement with prospective and active Democratic candidates, campaign staffers, local party leaders, and volunteers nationwide. This role combines strategic thinking with hands-on execution, focusing primarily on email marketing and text campaigns that convert audiences into active learners within NDTC's training ecosystem.

As we approach the critical 2026 mid-terms and prepare for 2028, this position plays a vital role in scaling our democratic capacity-building efforts. 

The ideal candidate will bring 5-7 years of digital marketing expertise and CRM experience, particularly with Mailchimp, and a passion for strengthening democratic institutions through strategic communications. Working remotely as part of our Marketing and Communication team, you'll own the complete lifecycle of digital campaigns — from audience acquisition and segmentation to deployment and performance optimization. Your work will directly impact our ability to reach and train the next generation of Democratic leaders, making this an opportunity to contribute meaningfully to preserving and strengthening our democracy.

Key Focus Areas: Email and texting marketing strategy and execution, audience growth and conversion optimization, cross-functional collaboration, and data-driven campaign improvement.

This is a full-time, remote position reporting to the Director of Marketing and Communication. We're looking to fill this role by mid-September 2025, with applications accepted on a rolling basis.

Primary Responsibilities

  • Own end-to-end email marketing and text campaigns, including audience segmentation, scheduling, and daily deployment. Please note: NDTC uses Mailchimp.

  • Build, execute, and manage digital journeys and funnels to drive conversions from general audience to active NDTC learners.

  • Grow NDTC's reach through cross-team collaboration, organic outreach, and external partnerships.

  • Test and deploy emails and text messages that engage and convert new subscriber.

  • Develop automated journeys, welcome series, and re-engagement flows to nurture new supporters.

  • Implement CRM best practices including list hygiene, A/B testing, and conversion optimization techniques. 

  • Collaborate across teams — Marketing & Communication, Product & Tech, and Political — to align campaigns with organizational strategy and analyze learner behavior for performance improvements.

  • Research and anticipate emerging industry trends, technological developments, and AI advancements to ensure NDTC stays ahead of the curve. This includes identifying and exploring new tools, technologies, and trends that can improve digital acquisition and outreach. It also means staying ahead of privacy standards and compliance regulations (CAN-SPAM, GDPR,  deliverability best practices).

  • Leverage advanced analytics tools and data visualization platforms to track, analyze, and interpret metrics — including A/B testing subject lines, send times, and content variations, analyzing open rates and click-through patterns, segmenting audience behavior, and conducting multivariate testing — transforming raw data into actionable insights that drive strategic decision-making, predict audience behavior, and systematically optimize campaign performance across all digital touchpoints

Disclaimer: The job description is not designed to include a comprehensive listing of responsibilities that are required to be executed by the employee. In order to best serve NDTC’s mission, responsibilities may change or new ones may be assigned at any time with reasonable notice provided.

The Ideal Candidate Will have:

  • 5-7 years of digital marketing experience with email platforms (Mailchimp preferred), peer-to-peer texting systems, Google Analytics, and HTML/CSS coding skills

  • Proven track record managing integrated digital programs including email marketing, text campaigns, automated customer journeys, and multi-touchpoint drip campaigns

  • Political and advocacy sector expertise with demonstrated success collaborating with external partners on joint initiatives and understanding the unique compliance and engagement challenges of this space

  • Advanced analytical capabilities — not just basic reporting, but the ability to interpret complex data patterns, identify trends, conduct sophisticated testing, and translate insights into strategic recommendations that drive measurable results

  • Exceptional communication skills with meticulous attention to detail, strong command of grammar and style conventions, and the ability to craft compelling messaging for diverse political audiences

Location

This is a remote position open to candidates located in the United States. NDTC is a fully remote workplace. We have staff all across the country, with large groups centralized in Chicago and Washington, D.C.

NDTC requires all staff to be legally authorized to work in the United States.

Shared Responsibilities for All Staff at NDTC

To scale NDTC’s programming, we need all staff to contribute to executing key moments of our training program. Staff are provided advance notice for evening and weekend work commitments. These duties are shared across all staff and may include the following as assigned:

  • Staffing virtual live training events for NDTC which may include some evening or weekend commitments with reasonable notice for scheduling. You will be scheduled for 5-10 events per year.

  • Staffing large training events most often virtually, but may include in-person events in 2025 and beyond. These commitments typically are multi-day trainings over weekends and happen 2-4 times per year. 

COVID-19 Vaccination Requirement: NDTC requires all full-time, exempt employees to provide proof of COVID-19 vaccination per CDC guidelines, unless a medical or religious accommodation is requested and approved. Reasonable time frames for compliance will be provided for candidates who need to complete a full vaccination cycle under this policy. Please reach out if you have further questions or concerns about this policy and how it may apply to your candidacy at NDTC.

About NDTC as an Employer

NDTC believes that our differences enhance our strength as a political party — and as a nation — and we as an organization benefit from staff of diverse races, ethnic origins, religions, sexual orientations, gender identities and expressions, ages, economic backgrounds, abilities, and other facets of our identities.

Compensation + Benefits:

  • Pay: Salary is commensurate with experience, with a range of $80,000 - $90,000 per year

  • Healthcare: 100% employer-paid health, dental, vision, short and long-term disability, and life insurance available at the start of the first full month of employment

  • Retirement Option: 150% employer match on the first 6% of contributions to 401(k)

  • Flexible paid time off + all Federal holidays off + NDTC’s offices close for one week for Thanksgiving and a two-week winter break at the end of December.

  • Equipment: Laptop, keyboard, mouse, monitor

  • Professional Development: At NDTC, we value professional development and career growth. We provide $700 per calendar year for each staff member’s professional development. 

Application Process

Applications will be accepted on a rolling basis until the position is filled. The interview process for this role will include a two-step process which we expect to take approximately one month.

To apply, please email jobs@traindemocrats.org with:

  • Your resume

  • In lieu of a traditional cover letter, please submit a PDF containing:

  1. A two-paragraph response (maximum 400 words) addressing: "What is the strongest way organizations can use email marketing funnels and journeys to engage their audience? Support your answer with specific examples from your experience creating email marketing funnels and automated journeys, including the metrics you used to measure success."

  2. Three sample email campaigns from your portfolio: a brief reminder email, a standard-length promotional piece, and one example from an automated drip sequence or customer journey.

  • The date you are available to start.

  • Your location.

Please list “Senior Digital Strategist” in the subject line. No calls, please.