Twitter, though not as wide-reaching as Facebook, is an important element of a campaign’s digital strategy. Today, we’re here to help you establish an active, effective, and engaging Twitter page for your campaign. Using Twitter for political campaigns can be tricky, so we'll offer some insight into building an effective social media strategy. When you first run for office, you [...]
Reading Time: 4 minutes We’ll go over some of the best practices for using Facebook for political campaigns in a way that is effective, efficient, and strategic.
Let’s Talk! This week we want to talk about your campaign’s communication plan. There’s much more to a political campaign communication plan than how and when to talk to constituents. A communications plan organizes who the campaign’s target audiences are, what messages you’re using to communicate to them, and how you will communicate with these audiences en masse. Your plan [...]
Reading Time: 4 minutes Your campaign website is the one, central place where supporters can find information about you, your campaign, and how they can get involved.
Digital Tactics for Local Parties: 6 Best Practices for Websites
Helping people easily find the information that matters
Reading Time: 3 minutes When you start building a website, it can be tempting to add a lot. But it’s more important that people can easily find the information that matters.
Reading Time: 4 minutes Facebook has become an essential tool for organizing. The way you use your Facebook page can make a big difference in how people view and engage with your local party. These best practices will help you get the most out of your local party’s Facebook presence.
Reading Time: 4 minutes Organizing today isn’t the same as it was in 2012, or even in 2014. Democrats need to adapt to new channels and technology while also doubling down on what we know works. Progressives can’t just organize offline anymore. That's why we're here to teach you about digital organizing