Twitter for Political Campaigns

Tweeting Like a Political Pro

Twitter, though not as wide-reaching as Facebook, is an important element of a campaign’s digital strategy. Today, we’re here to help you establish an active, effective, and engaging Twitter page for your campaign.  Using Twitter for political campaigns can be tricky, so we'll offer some insight into building an effective social media strategy.  When you first run for office, you [...]

August 1st, 2019

Working on a Campaign: 5 Myths

From casual observers to political buffs, working on a political campaign seems to be a mysterious, exhausting, and challenging experience. While there’s a certain level of truth in the latter two, it’s important to demystify the world of campaigns and the people who run them. First, we'll hear from some seasoned campaigners about their experiences. Then, we'll take a look [...]

July 11th, 2019

Candidate Political Campaign Communications Plan Template

Let’s Talk! This week we want to talk about your campaign’s communication plan. There’s much more to a political campaign communication plan than how and when to talk to constituents. A communications plan organizes who the campaign’s target audiences are, what messages you’re using to communicate to them, and how you will communicate with these audiences en masse. Your plan [...]

May 21st, 2019

Digital Organizing Campaign Tools in 2018

A guide for organizing teams, campaigns, and candidates

Reading Time: 4 minutes Organizing today isn’t the same as it was in 2012, or even in 2014. Democrats need to adapt to new channels and technology while also doubling down on what we know works. Progressives can’t just organize offline anymore. That's why we're here to teach you about digital organizing

June 19th, 2018

Your Campaign Message: The Story of Us and Now in the Personal Narrative

This is the final installment of our blog series on the role of the personal narrative in your campaign message. If you haven't already, be sure to read parts one and two before reading part three! Storytelling and Structure Before we dive into the stories of us and now, let's quickly review what we've learned so far. In part one, [...]

May 8th, 2018

Your Campaign Message: The Personal Narrative and Story of Self

Story Structure & Story of Self

This is part two of our blog series on the role of the personal narrative in your campaign message. If you haven’t already, be sure to read part one to get started! A Quick Recap Let’s quickly review the importance of storytelling and how your personal narrative fits in. In part one, we went over the difference between storytelling and speechmaking: [...]

May 1st, 2018