Your Campaign Message: The Story of Us and Now in the Personal Narrative

This is the final installment of our blog series on the role of the personal narrative in your campaign message. If you haven't already, be sure to read parts one and two before reading part three! Storytelling and Structure Before we dive into the stories of us and now, let's quickly review what we've learned so far. In part one, [...]

May 8th, 2018

Your Campaign Message: The Personal Narrative and Story of Self

Story Structure & Story of Self

This is part two of our blog series on the role of the personal narrative in your campaign message. If you haven’t already, be sure to read part one to get started! A Quick Recap Let’s quickly review the importance of storytelling and how your personal narrative fits in. In part one, we went over the difference between storytelling and speechmaking: [...]

May 1st, 2018

How to Run for Office: Are Campaign Yard Signs Necessary?

Are they as important as you think?

This might come as a shock to those with minimal to no experience in politics, but yard signs are a hotly debated topic in campaigns. One of the things that surprised me the most when I got into politics was my supervisors’ complete hatred of campaign yard signs. Whenever someone would mention yard signs, they’d go on a long tirade [...]

January 30th, 2018

How to Run for Office: What’s Your Message

Message box. Story of self. Public narrative.  Your campaign message. These are all terms you may have heard before that will help you create your message in your attempt to connect with your voters and fellow citizens. You’ve got wonderful reasons for running. You've got passion. You’ve got amazing qualifications. You have developed complex opinions about the issues that face [...]

January 29th, 2018

A Blog About… Blogs

Seems a bit meta, right? In all seriousness, blogs are a great campaign tool to have — even after you get elected to office. I’ll break down why you should start one, what should be in it, and places you can host it. Why blog? The greatest thing about blogs is that you can be in-depth in a way that you can’t [...]

December 7th, 2017