What You’ll Learn
- Basic principles and best practices of website design
- How to evaluate the effectiveness of existing campaign websites
- How to create a campaign website that follows best practices
Why This is Important
Your campaign website is like the campaign’s digital home. By creating a helpful and easy-to-navigate website that contains the right information and conveys credibility, you can make one central place where the public can go to learn about your campaign.
Key Resources
- Website Building Blocks — The necessary building blocks that should make up each campaign website.
- Website Best Practices Rubric — An evaluation tool for verifying that your website has what it needs.
Related Trainings
- Creating Campaign Content — Teaches you to create compelling and effective visual and written content for your campaign.
Emily Gittleman
Trainer
Emily Gittleman currently serves as Digital Director for Michael Bennet on his re-election campaign to help hold onto our Senate majority. Previously, Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assembly member David Chiu fundraise for their successful re-election campaigns.
Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.
Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.