What You’ll Learn
- Basic principles and best practices of website design
- How to evaluate the effectiveness of existing campaign websites
- How to create a campaign website that follows best practices
Why This is Important
Your campaign website is like the campaign’s digital home. By creating a helpful and easy-to-navigate website that contains the right information and conveys credibility, you can make one central place where the public can go to learn about your campaign.
- Website Building Blocks — The necessary building blocks that should make up each campaign website.
- Website Best Practices Rubric — An evaluation tool for verifying that your website has what it needs.
- Creating Campaign Content — Teaches you to create compelling and effective visual and written content for your campaign
When we created these trainings, Emily Gittleman was the Digital Director of 50+1 Strategies.
Emily got her start in politics working on the Operations team of Senator Cory Booker's (D-NJ) special election campaign in 2013. She fell in love with campaigns and stayed on to serve as Director of Operations when Booker ran for a full term in 2014.
Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assemblymember David Chiu fundraise for their successful re-election campaigns.
Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.
Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.