Crafting Your Message

Crafting Your Message

About the Course

In this course, develop your campaign message to help people understand why you’re running and why they should support you. You also draft your stump speech and learn skills to stay on message during media interviews or when speaking publicly.

When to Take This Course

Before you can start talking to voters and soliciting support, you need to know what you’re going to say to them. This course is ideal for candidates early in their campaign. However, if your message isn’t resonating well or needs some work, this course can help you retool.

Take Aways

By the end of this course, you will be able to:

  • Develop a clear and concise core message for your campaign
  • Learn how to use storytelling to effectively communicate with any audience about any policy issue
  • Draft a standard, 3-minute version of your stump speech
  • Cultivate the skills to stay on message, whether you’re speaking to a group of supporters or the media

By the end of this course, you will have these resources for your campaign:

  • The “Finding Your Stories” Worksheet
  • The “Finding Your Why” Worksheet
  • The “Core Message Rubric” Rubric
  • A Stump Speech Example with Annotations
  • A List of “Staying on Message” Prompts

Sign up and enroll in this course to begin!

Course Instructor

Erin Vilardi Erin Vilardi Instructor

Founder & Executive Director, VoteRunLead Erin Vilardi is the Founder and Director of VoteRunLead, a national organization leveraging technology and training to accelerate the number of women in civic and political leadership. She first launched VoteRunLead as Vice President of Program and Communications at The White House Project, establishing the largest national political training program readying women for public office and civic life, training over 15,000 women. Erin has served as a leadership development consultant for a range of clients, including the Yahoo! Business and Human Rights division and Athena Center for Leadership Studies at Barnard College, Columbia University, where she developed the Athena CORE10© – an innovative set of leadership competencies for 21st century women leaders based on the latest research and gender analysis. She has worked with a diverse range of clients including Fortune 100 companies, global girls’ initiatives and the U.S. Department of State, reaching women leaders in a dozen international cities. Erin serves on the Advisory Boards of Girl Meets World, the New American Leaders Project, Democracy.com and is on the Leadership Teams of Vision2020 and Political Parity. She is an Executive Producer of Ann Richards' Texas, a documentary about the late pioneering governor. She has appeared on CNN, BBC, and Fox News and her work was featured in O, The Oprah Magazine as well as numerous international and domestic articles on women and leadership.