What You’ll Learn
- How to use storytelling to effectively communicate with any audience
- How to craft your campaign’s core message using storytelling
- How to draft a standard, 3-minute version of your stump speech
- How to stick to your message, whether you’re speaking to a group of supporters or the media
Why This is Important
Before you can start talking to voters and soliciting support, you need to know what you’re going to say to them — you need to develop your core message!
Key Resources
- Finding Your Stories Worksheet — a place to brainstorm and articulate the stories you’ll use on the campaign trail
- Finding Your Why Worksheet — drill down into why you’re running for office, this is the basis for your campaign message
- Core Message Rubric — get an assessment of and feedback on your draft message
- Annotated Stump Speech Example
- Staying on Message Prompts — questions a friend can ask you to help practice sticking to your message
Related Trainings
- Writing Your Communications Plan — Get your message to the right people at the right times
- Digital Campaigning: Social Media — Learn how to share and amplify your campaign message on social media platforms
- Digital Campaigning: Email 101 — Build your list and write effective emails to communicate your message to supporters
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