What You’ll Learn
- Apply rapid response in campaign scenarios
- Draft crisis response guidance
Why This Is Important
Breaking news, crisis, and changing developments can quickly shift the narrative of your campaign for better or for worse. Sometimes a crisis will happen when you least expect it, and other times you can see it coming from miles away. In either instance, the communications team should be prepared to keep in front of the crisis and have a rapid response process in place.
- The Essential Rapid Response Checklist