What You’ll Learn
- Roles and goals of the digital team and how they fit into the wider structure and purpose of the campaign
- The tools used to create and deliver digital content
Why This is Important
You need a job description before you start your new role. Take this course to find out what you’ll do as a digital staffer, and the tools you’ll use to fulfill your duties.
- Digital Tools Worksheet
When we created these trainings, Emily Gittleman was the Digital Director of 50+1 Strategies.
Emily got her start in politics working on the Operations team of Senator Cory Booker's (D-NJ) special election campaign in 2013. She fell in love with campaigns and stayed on to serve as Director of Operations when Booker ran for a full term in 2014.
Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assemblymember David Chiu fundraise for their successful re-election campaigns.
Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.
Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.