What You’ll Learn
- How to enhance your “live” and digital engagement efforts through online forms, such as event signups and petitions
Why This is Important
An effective digital strategy involves more than just communicating to donors and voters. Your campaign needs to be able to interact with them. Digital forms allow for efficient online engagement with your campaign universe and can amplify your “live” engagement efforts by integrating with your campaign’s various events.
Key Resources
- NGP 8 Reference Guide — A cheat sheet for all the NGP functionalities that are covered by our course series
Related Trainings
- How to Integrate Facebook with NGP 8 — If it’s not already, your campaign’s Facebook presence should be a significant part of your campaign’s social media strategy. This mini lesson will show you how to amplify your efforts using NGP 8 integration tools
- Campaign Events — Events can be effective for meeting voters, building relationships, and raising money. In this course, we cover what you need to know to plan successful events that contribute to your field and fundraising goals
Anastasia Apa
Trainer
Anastasia Apa runs ApaFirm, inc., which provides progressive political organizations and non-profits with management and fundraising consulting services. Her favorite things to do are problem solve, plan and organize. In 2002, she managed her first political campaign and quickly realized that if there was no money, there was nothing to manage, so she focused on fundraising. Since, she has traveled the country, managing political campaigns and raising money while building a fundraising system based on what she’s learned over the last 17 years, 38 states, and $50,000,000 raised.
Apa, as she is called, has worked no “easy races”, always opting for the chance to do what folks say cannot be done, and specializes in raising money in tough-to-win races, Republican-stronghold districts, and with first-time candidates or elected officials who had not had to raise much money in past elections. Apa’s strengths are fundraising, management, and operations.