What You’ll Learn
- How to make strategic, data-driven decisions about your campaign based on the various performance reports offered by NGP 8
Why This is Important
Data reports are the main tools for understanding how your campaign is performing. Without them, you won’t know if you’re hitting any of your campaign’s goals. Additionally, knowing what reports are useful in your role will make you a more effective member of your campaign.
Key Resources
- NGP 8 Reference Guide — A cheat sheet for all the NGP functionalities that are covered by our course series
Related Trainings
- Planning Your Digital Strategy — By using the wealth of data available to you in a campaign setting, you can determine the goals your campaign needs to achieve on digital platforms. This course will help you build a cohesive, digital strategy for your campaign
- Managing Your Fundraising Data — If you learn to use your data well and keep it updated, it will be your best friend. This course will cover the types of fundraising data and how to use it to meet your campaign goals
- Preparing for Call Time — Learn to do the research and create the call sheets that your candidate or surrogate dialers need for call time
Anastasia Apa
Trainer
Anastasia Apa runs ApaFirm, inc., which provides progressive political organizations and non-profits with management and fundraising consulting services. Her favorite things to do are problem solve, plan and organize. In 2002, she managed her first political campaign and quickly realized that if there was no money, there was nothing to manage, so she focused on fundraising. Since, she has traveled the country, managing political campaigns and raising money while building a fundraising system based on what she’s learned over the last 17 years, 38 states, and $50,000,000 raised.
Apa, as she is called, has worked no “easy races”, always opting for the chance to do what folks say cannot be done, and specializes in raising money in tough-to-win races, Republican-stronghold districts, and with first-time candidates or elected officials who had not had to raise much money in past elections. Apa’s strengths are fundraising, management, and operations.