What You’ll Learn
- How to make strategic, data-driven decisions about your campaign based on the various performance reports offered by NGP 8
Why This is Important
Data reports are the main tools for understanding how your campaign is performing. Without them, you won’t know if you’re hitting any of your campaign’s goals. Additionally, knowing what reports are useful in your role will make you a more effective member of your campaign.
- NGP 8 Reference Guide — A cheat sheet for all the NGP functionalities that are covered by our course series
- Planning Your Digital Strategy — By using the wealth of data available to you in a campaign setting, you can determine the goals your campaign needs to achieve on digital platforms. This course will help you build a cohesive, digital strategy for your campaign
- Managing Your Fundraising Data — If you learn to use your data well and keep it updated, it will be your best friend. This course will cover the types of fundraising data and how to use it to meet your campaign goals
- Preparing for Call Time — Learn to do the research and create the call sheets that your candidate or surrogate dialers need for call time