Campaign Events - National Democratic Training Committee How to Create Successful Political Campaign Events

Campaign Events

By Kelly Dietrich
45 min

What You’ll Learn

  • How to create an event that will meet your campaign’s goals
  • When to schedule your campaign events
  • How to organize your event’s logistics

Why This is Important

Events can be effective for meeting voters, building relationships, and raising money. They can also be a drain on valuable resources: time, money, and people. Thoughtful and thorough planning is the only way to make sure that your events are more gain than drain. In this course, we cover what you need to know to plan successful events that contribute to your field and fundraising goals.

Key Resources

  • Event Budget Template
  • Template Event Timeline and Checklist
  • Sample Contribution Card
  • Sample Sign-In Sheet

Related Trainings

  • Writing Your Fundraising Plan — For an event to contribute to your fundraising goals, you have to first set those goals in your plan
  • Intro to Volunteer Recruitment and Management — House party events can support your volunteer recruitment efforts. In this course, you will determine what those volunteer needs are so you can decide if an event will best contribute to them

Kelly Dietrich


As founder and CEO of the National Democratic Training Committee (NDTC), Kelly Dietrich brings more than 20 years of experience on dozens of Democratic campaigns across the country.

Kelly started NDTC in 2016, where at the time it was a collection of videos covering an array of campaign topics, available to campaigns and their volunteers for free. Five years later, those videos grew into a fully fledged training program with hundreds of courses, videos, and articles about running effective campaigns. Kelly’s expertise in various areas — fundraising, staff training, sci-fi (maybe not as much) — have shaped NDTC into an industry leader in Democratic politics.

Originally from Missouri, Kelly lives in Chicago, IL with his wife, daughter, and dog, Tulip, who is allegedly part cat. Beyond work, Kelly is a diehard Kansas Jayhawk and an avid poker player. Kelly also serves on the board of directors at his local park, Sheil Park. This is where he “plays” basketball, which according to his wife can only be loosely considered a hobby. Even with all these interests, Kelly remains committed to making sure high quality tools and training are available to any Democrat who steps up to run for office, work on a campaign, or make their community better.