Political Candidate Recruitment - National Democratic Training Committee

Political Candidate Recruitment

By Asim Thakore
60 min

What You’ll Learn

  • How to identify great candidates
  • Explore strategies for persuading potential candidates to run for office
  • Outline best practices for supporting newly recruited candidates

Why This is Important

One of the first and most crucial steps to drive change in your community is political candidate recruitment — but finding potential candidates to run for elected offices in your area is easier said than done. Candidate recruitment can be one of the hardest tasks for a local leader. This course teaches you a proven candidate recruitment process, which identifies the traits of a good candidate, how to persuade them to run, and best practices for supporting them through the process.

Key Resources

  • Sample Candidate Support Plan
  • Candidate Recruitment Talking Points
  • Candidate Recruitment Scenarios
  • Prospective Candidate Brainstorming Activity

Related Trainings

  • Throwing a Fundraising Event — Events can be a good way to bring new people and donations into a campaign. Take this course and learn to throw a great event
  • Relational Organizing 101 — Relational organizing is a strategy that produces real, lasting results for progressive candidates and causes

Asim Thakore


Asim is an Instructional Designer for the Fundraising track at NDTC. After working in politics out of college, he spent over a decade working in telemedicine operations and training before returning to the political sphere with NDTC. He also serves in the leadership of his local Democratic club.