What You’ll Learn
- How to write a pledge confirmation message
- How to write a fundraising thank-you letter
- How to chase pledges so they become contributions
Why This is Important
If you don’t follow up with donors, most of your pledges will never materialize. And then once they do come in, you absolutely must thank them for contributing. We’ll show you how to spend a couple hours up front to systematize these follow-up and thank-you processes to save you whole days over the course of your campaign.
Key Resources
- Pledge Confirmation Email Checklist
- Sample: Nicole Strong Pledge Confirmation Email
- Sample: Aisha Iqbal Template Donation Thank-You Letter
- Thank-You Letter Rubric
- Sample: Nicole Strong Thank-You Letter Template
Related Trainings
- Staffing Call Time — Taking good notes in call time is critical to being able to follow up with donors and collect their pledges
- Managing Your Fundraising Data — Learn how to keep your data organized and clean to make your follow-up tasks more efficient