What You’ll Learn
- How to write a pledge confirmation message
- How to write a fundraising thank-you letter
- How to chase pledges so they become contributions
Why This is Important
Call time is likely your biggest source of revenue in your fundraising plan, but it will only be successful if you create an effective pledge chase and thank you program. If you don’t follow up with donors, most of your pledges will never materialize. And then once they do come in, you absolutely must thank them for contributing. We’ll show you how to systematize these follow-up and thank-you processes to save you days worth of time and effort over the course of your campaign.
Key Resources
- Chart of Pledge Classifications & Follow-Up
- Pledge Confirmation Email Checklist
- Sample: Aisha Iqbal Soft Specific Pledge Confirmation Email
- Sample: Aisha Iqbal Template Donation Thank-You Letter
- Thank-You Letter Rubric
Related Trainings
- Staffing Call Time — Taking good notes in call time is critical to being able to follow up with donors and collect their pledges
- Managing Your Fundraising Data — Learn how to keep your data organized and clean to make your follow-up tasks more efficient