What You’ll Learn
- How to target the right version of your message to the right people on the right platforms
- How to schedule campaign communications
- How to determine what paid media to include in your strategy
Why This is Important
Communicating your message effectively is essential if you are going to convince people that you deserve their vote. In this course, you will plan how to use the communication tools available to you to get your message to the right people at the right time.
Key Resources
- Template Media List — a spreadsheet for organizing your media contacts
- Template Press Release
- Template Press Advisory
- Sample Communications Plan
- Template Communications Plan
- Press Interview Preparation Worksheet
- Assessing Paid Media Worksheet
Related Trainings
- Crafting Your Message — If you haven’t developed your campaign message yet, what are you waiting for? You need a message to communicate to your voters
- Digital Campaigning: Social Media — Guides you in incorporating social media platforms like Facebook into your communications plan