Communications Staff Prep
7 Courses
Description
The communications director is responsible for developing and maintaining a campaign’s core message. A campaign without a consistent message will sound scattered and incoherent. By developing a consistent voice and staying on topic, every person on your campaign from the candidate to new volunteers will effectively communicate with voters and the media.
Learning Plan Outline
7 Courses Courses | 39min Average Time
Course Description
Campaign communications is all about building the narrative of a campaign and using messaging to move people into action. The more familiar you are with the landscape of campaign communications, the more capable and confident you will be in your role. Whether you’re a seasoned comms professional or taking your first steps into the world of campaign communications, this course will equip you with the essential skills and insights needed to succeed.Course ObjectivesIdentify the primary roles found on a campaign’s Communications teamEvaluate the common responsibilities of campaign Communications staffExplain the difference between the Communications and Digital teamsAnalyze common tools used by campaign Communications teams to create, deliver, and disseminate content
Develop your management skills for leading volunteers and paid staff.
