Building a “Ladder of Engagement” - National Democratic Training Committee

Understanding Political Campaign Email Strategy

Engaging Your Audience

Building a “Ladder of Engagement”

Email Best Practices

Activity: Evaluate Emails

Engagement Examples

Creating Email Templates Makes Your Life Easier

Developing Your Audience

How to Grow the Right Audience for Your Campaign

Targeting Your Audience

NGP

Choosing Wisely

Are Your Emails Working?

Evaluating Your Email Calls to Action

Testing Your Emails

Know Your Audience

Quiz: Time for a Statistics Review!

Next Steps

Bring It All Together: Create an Email Series

Help Us Improve

Understanding Political Campaign Email Strategy

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Engaging Your Audience

1.1 Building a “Ladder of Engagement”

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