Introduction

What is a Fundraising Plan and Why Do I Need One?

Setting Realistic Goals

Goal-Setting and Tracking Your Way to Success

Set Your Milestones

Fundraising Plan Revenue Streams

Revenue Stream Overview

Call Time

Events

Digital

Unions & PACs

Direct Mail

Finance Committee

Does It Add Up?

It’s a Living Document

The Key to Implementation: Help

Review Your Plan Regularly

Next Steps

Bring it All Together: Draft Your Fundraising Plan

On the Job: Plan, Track, and Adapt Your Plan

What’s Next?

Help Us Improve