Donor Motivations - National Democratic Training Committee

Where to Start Fundraising: The Candidate’s Network

The Importance of Fundraising

Why Fundraising Matters

Fundraising Revenue Streams

Understanding Donor Motivation & Types of Donors

Donor Motivations

Types of Donors

Building Your List: First Steps

What is Rolodexing?

Rolodexing: A Step-by-Step Guide

Deciding On A Data Tool

Gauging Fundraising Capacity

Gauging Fundraising Capacity

Ranking Your Donors

Activity: Grade Your Network

Acknowledging Our Biases

Soliciting Donors: Choose the Right Method

Next Steps

Bring It All Together: Compile Your List

Help Us Improve

Where to Start Fundraising: The Candidate’s Network

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Understanding Donor Motivation & Types of Donors

2.1 Donor Motivations

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