Don’t Get Lost in Jargon - National Democratic Training Committee

Buying Digital Ads for Your Campaign

How to Buy Digital Ads

Getting Certified

Don’t Get Lost in Jargon

The Cost-Targeting Relationship

Estimate Return on Investment

Creating A Budget: The Math

Monitoring Your Budget

Are Your Ads Working?

Analyzing Metrics

Avoiding Vanity Metrics

Testing and Performance

Plan, Track, Adapt

Next Steps

Bring It All Together: Buy Your First Ad

Tell Us What You Think

Buying Digital Ads for Your Campaign

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How to Buy Digital Ads

1.2 Don’t Get Lost in Jargon

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