Effective Media - National Democratic Training Committee

Creating Campaign Content

Creating Effective Content

Keys to Effective Content

Putting the Keys in the Ignition

Effective Media

Creating Campaign Messaging

Writing With Purpose

Candidate Voice

What is Candidate Voice, Anyway?

Candidate Voice

Analyze and Speak in Your Candidate’s Voice

Quiz: Identify Voice

Time to Adopt a Voice!

Next Steps

Bring It All Together: Write in Your Candidate’s Voice

Tell Us What You Think

Creating Campaign Content

1

2

3

Creating Effective Content

1.3 Effective Media

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