Understanding GOTV

What is GOTV?

Creating Your GOTV Universe

Your GOTV Universe

Creating Your GOTV Universe

Your Starter GOTV Universe: ID’d Supporters and Infrequent-Base Voters

Voter Universe Prioritization

Continuing Persuasion Efforts

Staying Organized

When to Start GOTV & What to Know

When Do You Start GOTV? It Depends!

Early Voting in Person

Voting By Mail

What We Recommend

Recruit Volunteers Early

Elements of Your GOTV Plan

Planning for GOTV

Contacting Voters

Field Tactics: Canvassing, Phone Banking, and Texting

GOTV Scripts

Training Your Team on GOTV Tactics

Your GOTV Plan

Election Day Messaging & Tactics

Election Day At Campaign HQ

Election Day Tactics

Meet Voters At the Polls

What’s Next?

Bring it All Together: Putting Your GOTV Plan to Work

On the Job

What’s Next?

Tell Us What You Think