The Good, the Bad, and the…Possibilities!

Social Media: Your 21st-Century Town Square

Not All Platforms Are the Same

Grow Your Organic Strategy

Cultivating an Organic Presence

Making Friends with Facebook 

To Tweet or Not to Tweet?

Instagram-Worthy

Keeping Your Community Engaged

Analytics Are Your Best Friend

Tracking Facebook Performance

Instagram & Twitter: Engage(ment)!

Activity: Create A Social Media Post

Your Ongoing Challenge: Widening Your Reach

Your Paid Digital Strategy

Wait, What’s Paid Promotion?

Spend Your Money Wisely

Targeting Example

Activity: Paid Targeting

A Constantly Shifting Landscape

Staying Up to Date

 Next Steps

Bring It All Together: Set Up Your Social Media

On the Job

What’s Next?

Help Us Improve