Know Your Audience - National Democratic Training Committee

How to Craft a Core Political Campaign Message

Introduction

Course Overview

What’s a Core Message?

Use Your Story

The Power of Story

Activity: Finding Your Story

Find Your Why

Find Your Why to Develop Your Message

Activity: Find Your Why

Core Political Campaign Message Strategy

Create a Message that Matters

Know Your Audience

Make Your Message Inspiring

Develop Your Core Political Campaign Message

Activity: Draft Your Core Message

Activity: Refine Your Political Campaign Message

Stay on Message

Staying on Message Strategy

Activity: Practice Staying on Message

Next Steps

Bring It All Together

Tell Us What You Think

How to Craft a Core Political Campaign Message

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Core Political Campaign Message Strategy

4.2 Know Your Audience

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