Developing Your Political Campaign Digital Plan

Setting Goals

Making the Case for a Digital Plan  

Take a Closer Look at a Digital Plan

Read The Data

No One Told Me There Would Be Math!

Achieve the Goal: Digital Fundraising 

Achieve the Goal: Engage Your Audience

Achieve the Goal: Persuasion and GOTV

Crafting Your Digital Budget

How Much Will This Cost?

Which Types of Ads Should You Buy?

It’s an Art, Not a Science 

Introductory Ads

Other Ads

Activity: Create Your First Goal

Now, Advocate for Your Goals!

Common Forms of Resistance

Keys to Achieving Your Goals

Next Steps

Bring It All Together: Create Your Digital Plan!

Put Your Plan Into Action

What’s Next?

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