Navigating Donor Motivations - National Democratic Training Committee

Intro to Fundraising

Introduction

Fundraising Basics: What You Need to Succeed

Start Off with the Right Mindset

Your Donors

Where Do Donors Come From?

Your Experience as a Donor

Why Do People Donate?

Navigating Donor Motivations

Revenue Sources

Five Ways Campaigns Raise Money

Revenue Breakdown

Matching Revenue Streams to Donors

Developing Systems for Maintaining Donor Relationships

Building & Maintaining Authentic Relationships

Sometimes Face-to-Face Is Best

Staffing Your Candidate When They’re on the Move

The Ladder of Engagement

Fundraising Flow: Review

Fundraising Flow

Next Steps

Bring It All Together: Soliciting Donors

Review Your Soliciting Donors Activity

Help Us Improve

Intro to Fundraising

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Your Donors

2.4 Navigating Donor Motivations

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