Engaging Your Audience

Building a “Ladder of Engagement”

Get Personal

Email Best Practices

Activity: Evaluate Emails

Engagement Examples

Creating Email Templates Makes Your Life Easier

Developing Your Audience

How to Grow the Right Audience for Your Campaign

Targeting Your Audience

NGP

Choosing Wisely

Are Your Emails Working?

Evaluating Your Email Calls to Action

Testing Your Emails

Know Your Audience

Quiz: Time for a Statistics Review!

Next Steps

Bring It All Together: Create an Email Series

On the Job

What’s Next?

Help Us Improve