Paid Digital Media - National Democratic Training Committee

How to Build Your Campaign Communications Strategy on Different Media Platforms

Introduction

Campaign Data Demystified

Know Who to Reach…

…and Where Their Attention Is

Defining Voter Audiences

Voter Segmentation and Targeting

Platform, Meet Purpose

Organic Digital Media

Organic Digital Media

Radio

Paid Media

Paid Media Options

Assessing Paid Media Opportunities

Paid Digital Media

Paid Media Options

Social Media

Email

Canvassing Literature

TV

Media Strategy

Pick Your Platform

Messaging by Campaign Phase

Messaging by Event Proximity

Remain Grounded to the Goal

Make Collaboration your Friend

Next Steps

Bring It All Together

Tell Us What You Think

How to Build Your Campaign Communications Strategy on Different Media Platforms

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Paid Media

4.3 Paid Digital Media

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