Planning Your Messaging - National Democratic Training Committee

Direct Mail for Political Campaigns

Direct Mail & Your Campaign

What is Direct Mail?

How Can Direct Mail Help Your Campaign?

Direct Mail Messaging

Planning Your Messaging

Layering Tactics Within Your Campaign

Message Testing

Message Tailoring

Single Messages & Message Arcs

Single Messages & Message Arcs

Persuasion & GOTV Messaging

Persuasion & GOTV Messaging

Direct Mail in Persuasion

Direct Mail in GOTV

Collaborating Mail Programs During GOTV

Targeting Voters for Direct Mail

Work with Your Field Team to Target Voters

Direct Mail Logistics

Direct Mail Logistics

Direct Mail Budgeting

Working with a Vendor & Timing

Gather Materials for Your Vendor

DIY Direct Mail

Direct Mail Examples

Persuasion Mail: Single Message

Persuasion Mail: Message Arc

GOTV Mail: Vote By Mail

GOTV Mail: Election Day

Next Steps

Bring It All Together

Tell Us What You Think

Direct Mail for Political Campaigns

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Direct Mail Messaging

2.1 Planning Your Messaging

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