Segment and Target Your Media List - National Democratic Training Committee

Campaign Communications and the Media

Introduction

What to Expect

Communications Staff and the Media

What is Your Role?

Your Media Universe

Build Your Media List

Finding Connections

Segment and Target Your Media List

Key Media List Components

Activity: Create a Media List

Successful Media Engagements

Talking to the Press 101

Creating Successful Relationships

Sustaining Media Engagement

Earned Media

Earning Press

Pitching to the Press

Next Steps

Bring It All Together

Tell Us What You Think

Campaign Communications and the Media

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Build Your Media List

3.2 Segment and Target Your Media List

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