Introduction

Overview

Digital Fundraising Success

Developing Fundraising Emails

Keys to Success

Before You Start

Structure of Your Email

Theme Options

Ask Amounts

Subject Lines

Your Fundraising Email Program

Different Donors, Different Emails

Thank Your Donors

The Technology to Get It Done

Always Be Learning

Fundraising on Social Media

Setting Expectations

Writing Good Fundraising Content on Social Media

Practice: Create a Post

Next Steps

Bring It All Together: Write a Fundraising Email

On the Job

What’s Next?

Tell Us What You Think