First Steps

Creating a Foundation

Centering The Vote Goal

Targeting

Audience First

Targeting Data Guidelines

Upgrading Targeting

Activity: Create a Saved Audience

Who is Seeing Your Ads?

Ad Targeting Examples

Writing Good Digital Ads

Writing Compelling Ads

Making It Look Good

Knowing Your Audience

Next Steps

Bring it All Together: Plan Your First Ad

What’s Next?

Tell Us What You Think