Targeting - National Democratic Training Committee

Political Campaign Messaging Basics

Campaign Messaging Strategy

Messaging vs. Message

Your Campaign’s Vote Goal

Your Persuasion Universe

Messaging Tactics

Review

Message Development

Message Alignment

Message Structure

Messages Speak to Home

Message Reinforcement

Repetition

Keep it Simple and Consistent

Campaign Message Guide

Next Steps

Bring It All Together: Start Your Message Guide

Tell Us What You Think

Political Campaign Messaging Basics

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3

4

Campaign Messaging Strategy

1.3 Targeting

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