Course Overview

Course Overview 

Storytelling in Your Campaign

Reflect: What Makes a Speech Resonate?

Debrief: Speeches that Resonate

The Power of Story

Activity: Finding Your Stories

Developing Your Core Message

What is a Core Message?

Activity: Finding Your Why

Using Your Why to Develop Your Message

DIY: Draft Your Core Message

Activity: Assess & Improve Your Campaign Message

Writing Your Stump Speech

Your Stump Speech

Example: Stump Speech

DIY: Draft Your Stump Speech

Staying on Message

How to Use & and Stick to Your Message 

Activity: Practice Staying on Message

Next Steps

What’s Next?

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