Visual Style - National Democratic Training Committee

Campaign Style Guides and Press Kits

Introduction

What is Style Guidance?

The Campaign Style Guide

The Campaign Style Guide and Your Role

Key Style Guide Content

Campaign Press Kit

The Campaign Press Kit

Campaign Press Kit Examples

Cross-Team Consistency

Process and Approval Guidance

Getting Folks on Board

Activity: Cross-Team Communications Scenarios

Next Steps

Bring It All Together

Tell Us What You Think

Campaign Style Guides and Press Kits

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5

Introduction

1.2 Visual Style

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