What to Expect - National Democratic Training Committee

Earned Media Writing Guide for Political Campaigns

Introduction

What to Expect

Press Advisories

What is a Press Advisory?

The Components of a Press Advisory

Press Releases

What is a Press Release?

The Components of a Press Release

Op-Eds and Letters to the Editor (LTEs)

Op-Eds

Letters to the Editor

Production and Evaluation of Earned Media Writing

Production Schedules and Approvals

Writing for the Media Quiz

Next Steps

Bring It All Together

Tell Us What You Think

Earned Media Writing Guide for Political Campaigns

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Introduction

1.1 What to Expect

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