What to Expect - National Democratic Training Committee

Creating a Political Campaign Communications Plan

Introduction

What to Expect

Goals, Strategies, and Tactics

Cyclical Planning

Getting Started

Where to Begin

Communications Plan Template

Your Communications Plan

Communications Team Structure

Budget

Goals

Rapid Response Plan

Campaign Message Guide

Style Guide & Press Kit

Campaign Communications Calendar

GOTV

Best Practices

Best Practices

Next Steps

Bring It All Together: Create Your Communications Plan

Tell Us What You Think

Creating a Political Campaign Communications Plan

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Introduction

1.1 What to Expect

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