Ashby Fiser is a designer, writer, and technologist who has been working at the intersection of form and function since 2000. Before joining NDTC she was focused on creating high-impact and high-value products for companies large and small including: Amazon, Google, Microsoft, Deloitte, Wells Fargo, Exxon, Kohl’s, and many more. She is the author of the ‘Pulse’ UX research methodology and is an active advocate for the advancement of women in technology. Outside of work she has dedicated herself to lifting up others and has spent hundreds of hours speaking, coaching, teaching, and mentoring. She was the chair of the World Usability Day organizing committee from 2016 to 2018 and she is currently authoring a book on gender bias in big tech. At home she has a full house with 4 kids, 3 dogs, and 2 goats. When she isn’t at her computer she can be found in the studio painting and sculpting, or in the kitchen making fresh chèvre.