Getting Started
Get a better understanding of the political world and how you fit into it.
How to Perfect Your Political Resume
15 mins
How to Staff Up Your Campaign
5 mins
Campaign Volunteer Recruitment
10 mins
Digital
The component of a campaign that involves engaging voters remotely: be it building a website for your campaign, raising money through email, or recruiting volunteers on social media. It's one of the easiest, lowest cost ways to get folks involved in your campaign.
How to Adapt Your Political Campaign’s Digital Plan
10 mins
How to Integrate Facebook with NGP 8
10 mins
How to Use Zoom with NGP VAN
10 mins
How to Use Email Segmentation on Your Campaign
5 mins
How to Produce a Call to Action Video
5 mins
How to Write Effective Calls to Action
10 mins
How to Set Goals for Your Digital Strategy
10 mins
How to Use Facebook for Your Campaign
10 mins
How to Create a Content Calendar
10 mins
How to Use Google Sheets in NGP
10 mins
How to Develop Your Email Audience
5 mins
How to Write Good Campaign Emails
10 mins
How to Develop Your Online Audience
5 mins
How to Create Effective Content
5 mins
Field
The component of a campaign that involves talking to voters one-on-one in an effort to identify supporters, persuade undecided voters, and get them to the polls on Election Day.
How to Create a Campaign Field Plan Budget
25 min
Assembling a Constituency Organizing Team
15 min
Building a Constituency Organizing Program
25 min
Building Your Local Democratic Relational Organizing Program
10 mins
Adding Relational Organizing Tactics to Your Campaign
15 mins
How to Adapt Your Political Campaign’s Field Plan
10 mins
How to Train Your Volunteers on Peer-to-Peer Texting
10 mins
How to Train Volunteers to Phone Bank
15 mins
How to Talk to Voters: Values-Based Conversations
10 mins
How to Calculate Your Vote Goal
5 mins
How to Use Broadcast Texting to Boost Your Campaign
5 mins
How to Use Peer-to-Peer Texting to Boost Your Campaign
5 mins
Does Your Campaign Need a Texting Program?
5 mins
Fundraising
The component of a campaign that involves raising money in accordance with federal and state campaign finance laws.
How to Adapt Your Political Campaign’s Fundraising Plan
10 mins
How to Build Your Own Fundraising List
10 mins
How to Make a Hard Fundraising Ask
10 mins
Keys to Hosting a Digital Fundraising Event
10 mins
Keys to Successful Political Fundraising Emails
10 mins
How to Structure a Fundraising Email
10 mins
GOTV
An intense period of voter contact with the goal of turning out identified and predicted supporters.
How to Run a Virtual GOTV Staging Location
15 mins
Implementing a Successful Vote-By-Mail Program
10 mins
Your Vote-By-Mail Universe
10 mins
How to Determine Your Vote-By-Mail Budget
10 mins
How to Train Campaign Volunteers on Vote-by-Mail
10 mins
Determining Your GOTV Universe
10 mins
Creating Your Get Out the Vote Plan
10 mins
How to Talk to Voters: Get Out the Vote
10 mins
Management & Leadership
Whether you’re managing volunteers or paid staff, developing your management and leadership skills will be vital to running a successful campaign operation.
Strategic Planning For Democratic Leaders
10 mins
The Local Democratic Leader’s Guide to Management
10 mins
Fundamentals of Local Democratic Leadership
10 mins
How to Set Norms and Schedule Your Campaign Debrief
10 mins
How to Prepare Your Team for a Campaign Debrief
10 mins
How to Conduct a Campaign Debrief
10 mins
Managing Campaign Volunteers
10 mins
User Manual: Getting to Know Your Campaign Volunteers
5 mins
Training Campaign Volunteers
5 mins
Best Practices for Training Volunteers
10 mins
Messaging & Communications
The component of a campaign that involves crafting and mobilizing the message of the candidate and campaign.
How to Create a Morning Communications Brief for Your Political Campaign
15 mins
How to Adapt Your Political Campaign’s Communications Plan
10 mins
How to Frame Your Top Campaign Issues
5 mins
Message Framing for Your Campaign
10 mins
How to Craft Your Candidate’s Story
10 mins
How to Craft Your Core Message
10 mins