Annotated Credibility and Viability Pitch

This resource is an example of a credibility and viability pitch for Aisha Iqbal, offering different angles she can use when speaking to donors. The pitch is designed with flexibility in mind, allowing Aisha to tailor her approach based on a donor's specific interests and motivations. Annotations are included to explain why certain sections are effective, providing useful insights on how to craft compelling, personalized fundraising messages.

Note: A Google Doc version of Aisha’s annotated credibility and viability pitch can be found here.