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Annotated Credibility and Viability Pitch
An example of a credibility and viability pitch that was created for our NDTC’s sample candidates, Aisha Iqbal. It includes a number of different angles she can target to donors based on their interests and motivations. (She wouldn’t usually share this entire pitch with one donor, but this gives her options to pick and choose from.) Certain segments of the pitch are highlighted, with annotations explaining why those sections are effective. Note: A Google Doc version of Aisha’s annotated credibility and viability pitch can be found here.
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