Are My Texts Working? Evaluation Guide

This resource provides a detailed rubric to assess the effectiveness of mass and peer-to-peer texts in a campaign. It focuses on evaluating key aspects like urgency, engagement, calls to action, and personalization to ensure texts are impactful and drive voter participation. By following this guide, campaigns can refine their messaging to maximize effectiveness and improve engagement outcomes.

To learn more about texting for campaigns, check out our course "Texting for Campaigns."