Resources

A crisis response is a strategic response that reacts to an event or situation that could have a significant negative impact on a campaign’s goals. Every campaign should have a crisis response process in place. This plan should ensure  someone is always on the lookout for news that could trigger a response from your campaign. This resource is an example of a process to approve a crisis response before it’s sent into the world.  To learn more about crisis response plans, check out our course Creating a Crisis Response Plan for Your Political Campaign.