Candidate Email Evaluation Example

This resource includes two example emails to help you evaluate campaign emails against best practices and identify areas for improvement. By focusing on both visual and textual elements, you can ensure emails are clear, concise, and drive toward the main ask without distractions like links to unrelated articles. This guide helps refine your emails for maximum impact and engagement with supporters.

To learn more about campaign emails, check out our course "Understanding Political Campaign Email Strategy."