DIY: Determine and Develop Your Audience

This resource helps identify and define the target audience for a digital campaign. It guides you through the process of understanding who your audience is and provides a framework for developing a targeted outreach plan. With an example included, this document serves as a valuable tool when starting to engage with potential supporters and voters, ensuring your campaign’s messaging is directed toward the right people.

To learn more about digital audiences, check out our course on "Digital Campaigning: Your Audience."